Client: Beluga Van Conversions
Rebrand & New Visual Identity | Company Merchandise | Stationery | Festival Posters & Flyers | Feather Flags | Stickers | Social Media | Adobe Illustrator | Photoshop | Client Presentations.
Beluga Van Conversions is known for its company ethos of Recycle, Repurpose & Reuse, helping people to enjoy the best of Vanlife while limiting waste through upcycled and reclaimed materials within its custom builds.
Project Summary Board
Beluga Project Boad Overview
Design Thinking & Purpose
The company has grown significantly since it was established and needed a new, stronger visual presence to match the company's reputation within the conversion/ vanlife community. The market, while specialised, has become more crowded, and the need to stand out is increasingly important for the brand. BVC has also become heavily involved in the Van Conversion festival scene, one of its main revenue streams. The need for a brand that was festival-focused, friendly and bold was an essential part of the deliverables and stratagy. The new identity will also form part of the company's 2026 marketing campaign as they plan to align the rebrand with their fifth anniversary in the spring and roll it out across festival events throughout the summer.
Itterations
Outcomes
Although the new identity has yet to launch, it will provide new clearer paths for communicating. The process shifted the owner's perception of where he is adding value and how to put himself in the position of his customer. This client was not a visual thinker, and providing him with a clear presentation of the two design concepts helped him to reflect on the appropriateness of the branding choices. This was most apparent to him in the mock-up of the feather flags and how he was able to recognise the ability to stand out in this important environment. The owner now has a full visual identity that will allow his business to grow to the next level while overcoming specific barriers previously experienced around the restrictive orientation of his logo and how it functioned at smaller sizes and print.
Beluga Van Conversions Visual Identity & Rebrand
Commercial Van Design
Banners
Workshop Banner - specific deliverable
Festival Banner V1
Festival Banner V2
Specific client deliverable
Printed Communications
Events A6 flyer
Event posters - QR Poster a specific deliverable
A-Board for festivals and events - G-Whale character
Stickers, specific deliverable - a big part of the Van Life sommunity are sticker swaps - here we have the reworked whale tail recycling logo, based on the original logo.
Company Clothing and merchandise
Embroided polo for working in - specific deliverable
Specific deliverable - hoodie for festival sales
Social Media
Specific deliverable - Refreshed FB banner.
