When designing any new visual identity or flexible design system, it is important to bridge the gap between designer - concept - and the organisation. During the Feeding Britain project, I went beyond the required remit of the brief to compile a complete brand guidelines document for the new identity. This form of analytical and creative storytelling serves as an important tool for applying my design system, but also demonstrates how I am able to communicate with audiences and clients across complex topics and a variety of media and mediums.
The full brand guide can be found below and demonstrates the depth of design thinking and application across a large-scale visual identity.
