Logo
Project: Fulcra Creative
Branding | Flexible Visual Identity System | Logo Design| Art Direction | Adobe Illustrator & Photoshop | Print.
Combining brand strategy, storytelling and playful design, Fulcra help to craft brands that connect, inspire and endure.
Fulcra Creative is an emerging design practice centred in the world of visual communications, branding and packaging design. Fulcra work with ambitious founders, brands and food & drink companies to turn bold ideas into unforgettable identities that can share stories that resonate.
*Founded in 2025, launching early 2026 by Andy Strong*
Project Summary Mood Board.
Design Thinking & Purpose
The Fulcra brand will provide a scalable identity that can grow as the founder builds their reputation without the need for a complex rebrand later on. The system can provide a strong identity through the logo mark in a more traditional way initially. However, over time, the abstract nature and adaptable system will provide more dynamic application opportunities across print and digital settings. This also allows future clients' work to be showcased within the brand, but without overpowering it. Over time, the flexible system can begin to take the lead over the logo as the direct signifier of the brand. Ultimately, the design system needed to communicate a sense of trust and creativity for their freelance work, while also being future focussed.
Outcomes
The new visual identity has provided a clear pathway for the brand to grow over time while adapting to the owner's needs. Initially, this can be seen through the ability to expand their freelancing professional reach and access to new clients. Locally, the inclusion of new branded business cards has supported the expansion of the founders' network, prompted new conversations around services and driven new brand awareness through networking and local business organisations, including digital platforms, such as the Bristol Creative Industries members directory.
Fulcra Creative Flexible Visual Identity
Brand Mock
Business Card Mock - Vertical layout brings the QR code into the design more cohesively than a traditional layout, while optimising its functionality and avoiding fialures to load when too small.
Printed Business Cards on 400gsm tweed textured stock
Brand mock - flexible application of design concept.
Brand mock.
Brand Mock - creative artwork utilising the forms of the "Fulcra" openings demonstrate effectiveness at scale.
Brand mock - Optimal and flexible applications work event at the smallest of sizes.
